Visual Design
Visual design utilizes text and images to express ideas and concepts. Essentially anything you encounter in your day, from street signs to coupons, from business cards to apps, has been crafted through specially-chosen text and images to best convey information to you. Visual designers in the Creative Studio provide innovative designs to help you to communicate your content’s message.
All of our visual designers are aligned to specific disciplines, and are knowledgeable and experienced in the requirements and constraints of their respective subjects. For this reason, the best way to start a project of any kind is to contact your discipline-aligned designer in order to leverage their experience in your subject matter.
Covers & Interiors
Whether via traditional print or digital format, cover and interior designs are essential to presenting narrative content in a clear and organized manner.
At Creative Studio we create vibrant cover designs that appropriately express a product’s theme. Interior designs reinforce the hierarchy of the text through use of color, type, and positioning of elements on the page, directing the reader through the content clearly and efficiently and making it memorable.
Branding
Visual designers are often called upon to create branding for internal and student-facing Cengage products and initiatives.
We take into consideration combinations of imagery, type, and color to best express the tone, theme, and goals of each product or initiative.
The result of this process is a custom logo, palette, and perhaps a style guide to advise on logo use and placement in related materials.
Illustration
Our visual designers are skilled in several illustration styles and have experience creating work with a variety of media.
We create illustrations that support and enhance your content. Illustrated work includes, but is not limited to characters, diagrams, infographics, and flow charts.